Rally

Various sketches and user flows for first time user experience

Wireframe study for early landing site

Mock up for complex campaign emails

Rally is an social online fundraising platform for anyone with a cause. Whether you are saving your church from foreclosure because you support civil rights, or are raising money to go on the off road race of a lifetime, Rally is trying to make it easy for you to quickly engage the people out there who will support you.

I worked to ensure the best user experience possible. This included:

* Brand strategy and positioning
* User testing
* Market research
* Product strategy
* Onboarding/first time ux
* Overall ux and messaging
* Wireframing and psd comps
* Content strategy: FAQs, style guides, content calendars, etc.

I coined the company tagline “what do you rally for?” and secured Rally its first press mention in the Washington Post for its involvement helping the Reverend White raise money to save his church.