Between seductive new design trends and the pressing immediacy of always-on media, what you are saying is often overlooked. Content matters and in fact is all there is.

I work with founders, developers, designers, writers, marketers, and curators to keep the conversation focused. I aim to delight readers, users, customers, and viewers through authentic and motivating experiences.

In the past I audited content and designed museum exhibits. Currently, I plan marketing and communication strategies for startups and nonprofit organizations.

Past projects:

  • Content planning and positioning, NewIncentives.org (in progress)
  • Content audit and strategy, Rally.org
  • Product content assessment and design, TravelDNA
  • Product strategy and marketing, BizeeBee.com
  • Brand and position consulting, Clearbits.com
  • Information architecture and content audit, Harvard Divinity School web site
  • Marketing strategy and execution, Citizen Space
  • Content audit and editing, United States Navy Museum
  • Content planning and design, C.F. Martin Guitar Visitor’s Center
  • Content planning and design, Peabody Museum of Archeology and Ethnology, Harvard University

(photo: Mikka Skaffari)